BIZMOLOGY — Sales and marketing teams struggle to make an impact on buyers who increasingly make purchase decisions online and spend less time interacting with companies. They need the right customer insight at the right moment to deliver an effective and timely message.
The newly upgraded D&B360 for CRM is a sales and marketing solution from Dun & Bradstreet that turns the data in your CRM into insight and helps sales and marketing teams succeed. D&B360 allows for streaming access to D&B’s global business data and analytics, which can empower sales and marketing teams as they pursue and cultivate leads.
D&B360 offers robust customer insights such as corporate family trees, forecast information, D&B firmagraphics, and SWOT analysis from a team of real editors (like myself). All of this can help build strong customer profiles, improve acquisitions of new customers, and retain existing ones. D&B360 also has a new look with an upgraded interface that makes critical information easier to access.
D&B360 integrates D&B’s data on more than 225 million global businesses and 100 million contacts, as well as data from sources including legal filings, news feeds, and social media platforms such as LinkedIn, Facebook, and Twitter. That information flows directly into an organization’s existing CRM application (including Salesforce via Data.com. Microsoft Dynamics, SAP, Oracle on Demand, and Siebel). This powerful insight will keep sales and marketing teams ahead of the game by helping them understand customer needs, and boost their credibility on sales calls.
According to Gartner, bad data is the No. 1 reason that CRM projects fail. And bad data can lead to bad decisions. To grow your business in the fast-paced B2B market, it’s essential to keep data clean and up-to-date. With D&B360, data is clean from the start.
Company and industry research content from Hoover’s and First Research editor teams also is available within D&B360. These solutions can help you cut research time by up to 12 percent and improve close rates by up to 5 percent.
But not only does the new D&B360 deliver valuable data, it also has a new easy-to-use, intuitive interface.
“Customers have consistently told us usability drives CRM adoption and ROI,” said Noam Reininger, Senior Vice President, Data-as-a-Service Solutions, D&B. “Working closely with our customers, we have improved the user experience of D&B360. Common tasks now require fewer clicks, and critical information is easier to access.”
The upgraded D&B360 is the latest effort by D&B to grow its web services capabilities. Earlier this fall the company launched D&B Direct 2.0, an API solution.
For more information about D&B360, visit D&B360 for CRM.